The Application supports search engine optimisation of the store.
The add-on is dedicated to stores with store pages in several languages.
The attribute provides search engines with links to different language versions of the store.
Thanks to this option, Google is able to identify that two pages of the same product are not separate but closely linked and are different language versions of the same page. Read more about international targeting: https://support.google.com/webmasters/answer/6059209
The module sends links to the following pages of the store: