Integrate with Twitter and grow your shop's community. Start running "microblog" and send tweets (short, text messages, up to 140 characters) to other users, so they can be up with news and changes in the shop.
Latest entries from your "microblog" will appear at your shop's site. Each visitor will be able to read them and begin to track your Twitter activity, joining a group of your "fans".
Users who join the community following your Twitter will be able to receive your messages both on their own profile pages, as well as on external mobile applications.