Helpful Solutions for Promoting and Advertising a Store

When the rules of the game suddenly change, it is very important to quickly adapt to the changes. We present a few ideas for promoting and advertising a store on the Internet and solutions that will help better adapt sales to the current market situation.

Communication

One of the first important elements is communication with the customer. If until now contact by phone or mail was obvious, now it is not so obvious. It is worth adding even a short message on the store's website that the company is working, that we are picking up the phone and responding promptly to messages. A good form is to use online chat e.g. Smartsupp, Messenger, Live Chat.

Offer and availability

For many customers, availability of goods is key. That is why it is worth offering first of all those products that we can deliver quickly. Mark availability already on the product card and promote in the store or advertisement.

It is good to look at your offer in the light of the current situation and search for products that customers need and these do not have to be only products of first need. An interesting solution is to offer sets of products.

Delivery

Safety is first and foremost. Inform customers about safe delivery methods, both through parcel machines, local delivery, and courier shipments. The customer should always be able to check the status of the order fulfillment and contact the seller at any time. This has particular significance if the order fulfillment time is longer than usual.

Advertising

According to Facebook data, after the quarantine was introduced, users spend 70% more time online than before. This means not only more space for advertising, but also a better price.

If you have goods that you can deliver, it is a good time to take advantage of the opportunity to promote your offer. If for various reasons you cannot fulfill orders, you can use lower advertising costs to build a customer base and use it in the future. To whom should the advertisement be directed?

• When advertising, it is best to start with current customers, as reaching them is the cheapest and statistically the most profitable.
  • If the store's stocks are limited, it is also worth offering them to existing customers first.
• The next group are customers we can reach through remarketing.
  • It is worth targeting ads to people who have recently been on our website, e.g. within the last 7-30 days, as well as reminding those who have been on our website within the last 180 days.
• The last step is to reach new customers.
  • There are many ways to choose the right target group, but if we were to recommend one, it would be to reach customers similar to those who already visit our website (on Facebook this is the "Alike" option, on Google "Expand").

Regardless of the methods of advertising used in the store, it is worth reviewing them again and considering whether a change is needed. Perhaps some campaigns should be suspended, others left unchanged, or maybe it is worth adding completely new ones, tailored to the current market conditions.

Find out: How to add an ad on Facebook

Promotions in Advertising

A simple way to promote and use it in advertising is to combine 3 elements:

• Tested product or service.
• Matching the offer to the target group.
• Reason why someone should take action, e.g. purchase.

Tested product

Before starting an advertisement for a given product, it is worth making sure that the offer is tested. If we present it to the target "ideal" group of customers and they are not interested in buying, the advertisement for a wider group of recipients is likely to be unprofitable.

To check the offer, you don't have to do expensive research, you can use the knowledge you already have. Offer products that customers often buy or those that have positive reviews.

Matching the offer

Matching the offer is not only about offering our products to the right customers, but also placing them in time and the right context. Sensitivity and understanding of the situation in which most people find themselves is very important, especially now.

Reason for purchase

There can be many reasons for buying and presenting them well can be very effective. You can emphasize the needs it satisfies or the problems it solves.

Additional elements that can encourage purchase are:

• attractive price,
• interesting promotion,
• limited offer or limited availability of the product,
• purchase of a lower-priced shopping voucher that can be used later,
• willingness to help others.

Take Your Business Online

For 20 years we have been designing online stores and helping our customers sell effectively online. We have thousands of implementations to our credit. If you are running a traditional sales business and want to quickly start running a professional online store, find out more about the SOTESHOP program.

If you are looking for an easy solution that combines a website, blog and direct sales of products and services, find out more about SOTEBUY. You don't need hosting, graphics, terms and conditions or an SSL certificate - everything is already ready.