How to sell through Instagram?

The following instructions describe step by step how to start promoting and selling through the social media service Instagram. For many companies, appearing on Instagram is much more attractive and effective than on Facebook, so it is worth considering.

Some general information

• To have an Instagram account, you must install the "Instagram" app on your phone.
• If you want to use paid advertising and options such as "Shop now", you must also have an account and a business page on Facebook.

Instagram

• If you are using Instagram for the first time, download the "Instagram" app and then register an account after it is launched. Registration can also be done on the website www.instagram.com
  
• If you already have the Instagram app installed on your phone, we recommend updating it to the latest version.

Facebook

• Create an account on the website www.facebook.com
• Create a business page.
  

Instagram business profile

To add promotions on Instagram, you must have a business profile.

• Launch the Instagram app.
• Go to your profile and click on the menu icon in the top right corner and then the "Settings / Settings" icon at the bottom right.
• Find the "Business" section and click "Switch to Business Profile".
  
  

Adding Promotion

Our goal is to add a photo with a "Shop now" button.

• First, add a photo of the product you want to promote.
• After adding, a "Promote" button will appear.
• Then the system will ask us to log in to Facebook (if we have not previously provided these data in the application).
• The next step is to select a promotion option, e.g. "Your Website".
• On the left there is a "edit" label that allows you to enter the URL. We click and add the product card URL from the store.
• We specify the people to whom we are advertising. We choose the "Manual" option.
• We specify the interests of the customers.
  
  
• Then we save the settings under our own name, e.g. Customers.
• We specify the budget and duration of the campaign.
• The promotion is ready. Now we are waiting for the ad verification. Usually it takes a few minutes, sometimes half an hour, although the time can also be longer.
• Once our promotion is accepted, it will automatically appear for the declared customers.

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Related Pages

• SOTESHOP Store Price List.
• SOTESHOP Store
• Store Add-ons. Webstore.