Online Store in Social Media. 10 Basic Rules.

More and more customers are gained by sellers through social media activity. They reach them not only with offers, but also share their knowledge and help. This is a very important element of the company's strategy.

Learn the 10 basic rules of company activity in social media:

1. Share knowledge with customers.
2. Help.
3. First of all, give something of yourself, customers will appreciate it.
4. Replace interest in your company with interest in customers.
5. Don't buy likes or other activities.
6. Maintain credibility.
7. Act systematically.
8. Plan a strategy for many months.
9. Use a friendly and understandable language.
10. Respond quickly to messages and comments.

1. Share knowledge with customers.

Promoting the store is not only about offering. Share your knowledge. Prepare interesting articles for the blog and promote it on social media and ads. Add useful information about products. Focus on the benefits that the customer receives when using your offer, not just on the features and price of the product.

2. Help.

According to research conducted by TechJury 53%, customers decide to leave the website if they don't find an answer to their questions quickly. Be available and help customers not only in choosing the right offer.

3. First of all, give something of yourself, customers will appreciate it.

Instead of immediately urging customers to buy, first give something of yourself. Customers are more likely to buy in stores that support them with their knowledge and build trust.

4. Replace interest in your company with interest in customers.

Don't put your company first. Be interested in what customers have to say, what they do. Listen, devote your time to them.

5. Don't buy likes or other activities.

This is the worst of all possible practices. Buying activity doesn't sell, it lowers conversion, increases advertising costs, and most importantly, such accounts are searched for by social media platforms and blocked.

6. Maintain credibility.

Share accurate and reliable information about your business and what you do. Respond to messages and comments, even the difficult ones. Keep your word and deadlines. Share external information about your business with customers: reviews, articles, social media news.

7. Act systematically.

In social media, consistency is key. It's not enough to post a few posts or respond to messages once a month. To be effective, you need to act regularly. A good practice is to check (at least) messages every day and add new posts several times a week.

8. Plan a strategy for several months.

Build a strategy for several months. Reaching customers and engaging them in your business requires time, consistency and a good action plan. Use all of the above points to build customer trust. The minimum time for such a plan is 3 months, although it is worth preparing a plan for half a year right away.

9. Use friendly and understandable language.

Remember that customers don't have your knowledge and often don't know the industry language. Answer their questions and help explain issues related to the offer and industry.

10. Respond quickly to messages and comments.

Respond to questions and comments right away. Don't put it off. According to TechJury, 51% of customers expect online contact 24/7, they don't want to wait until the store they want to shop in is open.

Related pages

• Changes in stores and sales on Facebook
• Integration of Facebook API conversion.