Set meta tags on the store page, verify the store's ownership for search engines, generate a site map for Google. Find out how to redirect an inactive page to the correct one and how to generate links for all your products or categories.
It is important to set the main domain in the store → Setting the main domain
In the admin panel, select Applications → Positioning
Select Meta tags
The text will appear in the store's header. The title will appear in Google search results. This is the most important tag. The maximum width of the title is 512 pixels.
The search engine takes it into account when presenting the description with the link to the page. The text does not always appear as a description in search results. Google also retrieves the description based on the content of the page, depending on the keyword. The description should not exceed 156 characters.
Comma-separated words and phrases related to the online store.
Meta tags for the store offer are generated automatically, e.g. for a product based on the name, e.g. the product and the description.You can, however, define the structure of your page title by adding keywords before or after the name marked with the {NAME} sign.
For individual parts of the offer, you can define individual meta tags.
See the products documentation.
See the categories documentation.
See the manufacturers documentation.
See the product groups documentation.
See the websites documentation.
See the blog documentation.
Select Search engine verification
The most common method of proving to search engines that we are the owners of a given website is based on a file.The search engine provides a file in its tools that can be downloaded, on our side we have to upload it to the store
https://search.google.com/search-console/
https://www.bing.com/toolbox/webmaster/
https://webmaster.yandex.com/
You can find the meta tag in Google Search Console.
Select Google Site Map
The domain of the links on the site depends on the domain currently used in the admin panel.
https://shop.example.com/sitemap_en.xml
Select Edit robots.txt file
If you want to restore the original robots.txt file, press the Restore original file button
Links to store pages that were used in the network on other pages can be read in the Google Search Console
Redirect old 404 links using 301 redirects to a similar page with current offer.
Let's assume that the old link is a product https://shop.example.com/woolen-sweater.html
/woolen-sweater.html https://shop.example.com/woolen-sweater-green.html
/woolen-sweater.html https://shop.example.com/category/sweaters
You can use * to redirect similar links e.g.
*sweater https://shop.example.com/category/sweaters
It will redirect all links with the word sweater to the sweaters category:
https://shop.example.com/sweater-woolen.html
https://shop.example.com/category/sweater-woolen.html
https://shop.example.com/my-sweater
The redirect works if the page is not in the shop's offer.
When entering an existing page in the module, the shop's offer is displayed.
The higher the address entered in the field, the higher the priority of the redirect.
Select Generate SEO Links
The system will go through e.g. all products and generate links to the product with the current name in the given language version.
Select Configuration
Enter each page address on a separate line.
Checking this option will prevent the store from being indexed by search engines such as Google.