ADS Tracker. Measuring the effectiveness of advertising.

09/03/2021

ADS Tracker - this is a new application that allows you to measure the effectiveness of advertising and sales from any store link. It supports ads, including Google and Facebook.

How does ADS Tracker work?

In the shortest and simplest way: we generate a special link that we share in ads. If someone clicks on such a link, the system will remember the user. If they make a purchase or return to the store even after many days, the order will contain information about which ad we obtained the sale from.

Use

The functions of ADS Tracker can be used in many ways:

  • You can better track the effectiveness of ads on Google and Facebook.
  • Exchange links with other sites and measure their effectiveness.
  • Compare campaigns from many platforms in one place.

ADS Tracker features

  • Conversion recognized from 30 to 180 days.
  • Recognition of conversion according to the first entry or the last.
  • Information in the order about the source of the customer acquisition.
  • History of entries to ads when placing an order.
  • Marking orders from ads on the order list.
  • Tracking conversions divided into platforms, campaigns and ads.
  • Sales charts and reports from ads.
  • Page entry statistics.
  • Recognition of device changes by the user *).
  • Recognition of changes in internet connection.
  • Filtering your own entries from the store.
  • Eliminating restrictions related to iOS 14.

*) It is not possible to recognize device changes in every case.

Important change Apple iOS 14

With the new version of the iOS 14 operating system, Apple introduces restrictions related to tracking users by external advertising services such as Google or Facebook. This change is very serious and will cause a decrease in reported conversions, as some of them will be blocked. This will affect the ability to measure the effectiveness of ads.ADS Tracker is a tool designed and developed by the SOTE team. This application is not an external service, as it works within the same domain and store software. This allows it to report more complete conversion data without the aforementioned restrictions. ADS Tracker exchanges data directly with the user, bypassing other services.

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