A blog post about online stores on SOTE.
Information about online stores, online sales, and the e-commerce industry. Legal aspects of conducting business online. News and updates about the SOTESHOP software.
What is conversion? What should it be in an online store?
01/08/2019
The most commonly used reference for conversion in an online store is the number of orders placed per 100 people who visit the online store. What are the conversions in an online store? What is the average online store conversion and how to measure it correctly?
Online Store SOTESHOP 7.5.3
25/07/2019
A new version of the SOTESHOP online store 7.5.3 has been released. We have introduced 36 improvements since the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released in the store's software recently.
Free photos for online store, banners and advertisements.
17/07/2019
Very often when running an online store, we need good photos that can be used to prepare a blog post, prepare an advertisement, banners or create a message in social media.
Online Store SOTESHOP 7.5.2
05/06/2019
A new version of the SOTESHOP online store 7.5.2 has been released. We have introduced 16 improvements since the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released recently in the store's software.
'New integration of Allegro with SOTE store'
05/06/2019
At the beginning of June, Allegro withdrew the current shop integration system, which was replaced by a new system. Today, a new version of the online store SOTESHOP 7.5.2 was released, which includes an update adapted to the new changes.
Online Store in Social Media. 10 Basic Rules.
30/05/2019
More and more customers of the seller are gaining through their activity in social media. They reach them not only with offers, but also share their knowledge and help. This is a very important element of the company's strategy.
75% of customers choose online chat. Facebook Messenger.
17/05/2019
Add a chat to your online store and increase sales. With integration with Facebook Messenger, you can add a chat to your store for free.
How to set up a Facebook Pixel? Effective advertising in Social Media.
07/05/2019
If you want to advertise in social media, start with the Facebook Pixel. Integration with the Pixel is available by default. Update your online store to version 7.5 and effectively advertise in social media.
Online Store SOTESHOP 7.5
07/05/2019
A new version of the SOTESHOP online store 7.5 has been released. We have introduced 26 improvements since the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released in the store's software recently.
Important Security Patch
25/04/2019
We have released an important security patch and recommend updating your online store to the latest version of SOTESHOP 7.4.9. The patch addresses an issue related to the store's database.
New service for customers
03/04/2019
We are very pleased to announce that we have implemented a professional system for customer service: JIRA Service Desk. We decided to implement this modern system of technical support for our online store to provide the best support for our customers.
Online Store SOTESHOP 7.4.9
27/03/2019
A new version of the SOTESHOP online store 7.4.9 has been released. We have introduced 21 improvements since the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released in the store's software recently.
SEO Dictionary Guide for e-Commerce
25/03/2019
Very often when searching for information about online store positioning we come across specialist words and expressions that may be unclear, such as SEO, SEM, content marketing, conversion, meta description, no follow, long-tail SEO, etc. We have decided to demystify the world of online store positioning.
Online store positioning
19/02/2019
SOTESHOP 7 software is very well indexed by search engines, we are constantly introducing changes related to the requirements of search engines, however, indexing and positioning for specific keywords and phrases also depends on the data entered and the configuration of the store.
SOTESHOP 7.4.8
11/02/2019
A new version of SOTESHOP 7.4.8 has been released. We have introduced 11 improvements since the previous version. We encourage everyone to update their store. Check out the list of changes that have been released recently.
Discount codes for selected products
11/02/2019
New discount features: codes and vouchers for selected products, expanded discount groups for categories and manufacturers.
Online Store SOTESHOP 7.4.7
09/01/2019
A new version of SOTESHOP 7.4.7 has been released. From the previous version 7.4.6, we have introduced 23 improvements, updates and new functionalities. We encourage everyone to update their store. Check out the list of changes that have been released recently.
Facebook Store
09/01/2019
We have released a new Shop App on Facebook, which allows you to export your store's offering to the Facebook Product Catalog. The Catalog is a collection of all the items you want to promote on Facebook (through Dynamic Ads) and Instagram (by tagging products).