A blog post about online stores on SOTE.
Information about online stores, online sales, and the e-commerce industry. Legal aspects of conducting business online. News and updates about the SOTESHOP software.
Free Banners for Women's Day
04/03/2020
Women's Day is a good opportunity for promotion in an online store. Therefore, we have prepared a dozen free banners related to this holiday. They can be used in the store or used in social media.
Online Store SOTESHOP 7.6.2
26/02/2020
A new version of SOTESHOP 7.6.2 has been released. Since version 7.6, we have introduced 22 improvements, including an important change regarding integration with InPost Paczkomats. We encourage everyone to update their store. Check out the list of changes that have been released recently.
'New InPost Integration'
20/02/2020
Important information for stores using integration with InPost Paczkomats. Necessary contact with InPost - to maintain continuity of service.
Valentine's Day. Free banners for the store.
12/02/2020
Valentine's Day is a good opportunity for promotion in an online store. Therefore, we have prepared a dozen free banners related to Valentine's Day. They can be used in the store or used in social media.
New Store Graphics - Elegante
04/02/2020
We have added the "Elegante" graphic to the SOTESHOP online store software standard. This is another graphic that has been adapted, among other things, to the new product card presentation and has better support for store positioning.
Online Store SOTESHOP 7.6.1
28/01/2020
A new version of SOTESHOP 7.6.1 has been released. Since version 7.5.9, released in December 2019, we have introduced 22 improvements. We encourage everyone to update their store. Check out the list of changes that have been released recently.
Paynow - a new payment in the online store
21/01/2020
The integration with the Paynow payment system has been released. It is available for all SOTESHOP online stores in the latest version. Paynow is a new payment gateway offered by mBank.
The Right to Make Mistakes for a Beginner Entrepreneur
18/01/2020
The Friendly Law Package (a law aimed at reducing regulatory burdens), which in part has been in effect since January 1, 2020, includes several dozen business facilitation measures. The main objective of the Package is to establish the so-called right to error, right to complaint and facilitation for crafts.
Advertisement for an online store. How to start? 9 questions and answers.
15/01/2020
Advertising an online store should start with a good understanding of how ads work on Facebook and Google. Whether we do it ourselves or outsource the advertising to an external company, this knowledge is essential for more effective advertising.
SOTESHOP. 237 updates in 2019
02/01/2020
2019 was a very busy year for us. We released 237 updates to the SOTESHOP online store and 11 versions. They included many elements: SEO, social media, graphics, search, deliveries, discounts, integrations, optimization and many more.
Online Store SOTESHOP 7.5.9
18/12/2019
A new version of SOTESHOP 7.5.9 has been released. We have introduced 25 improvements. We encourage everyone to update their store. Check out the list of changes that have been released recently.
Search Engine Optimization and Product Search. Dynamic SEO Pages.
11/12/2019
We have added a new search feature that allows you to quickly prepare a page with any product group without changing the category. This could be, for example, a page containing gifts, recommended products, etc. Additionally, we have added SEO support for the generated pages.
Free Christmas Carols and Holiday Banners
04/12/2019
Christmas is coming and many online stores are adding festive elements to their page. To make it easier for you to find them, we have prepared free Christmas carols and banners for you.
'New Search Function in the Store'
27/11/2019
We have added a new search feature in the store. This is an additional product description that is not displayed on the page, but is taken into account during the search. This feature allows for improved search and display of results for different queries.
Online Store SOTESHOP 7.5.8
20/11/2019
In the last month, two versions of the SOTESHOP online store have been released: 7.5.7 and 7.5.8. We have introduced 24 improvements. We encourage everyone to update the store. Check out the list of changes that have been released recently.
Product Card in an Online Store. 4 Most Important Areas.
13/11/2019
Product page is one of the most important pages of an online store. Increasingly, it is the first page that the customer sees when entering the store from a search engine or advertisement. That is why we have prepared a new product page to better support the store's SEO and advertising effectiveness.
How to add an ad on Facebook?
06/11/2019
Learn how to start advertising on Facebook and reach customers on social media. Adding an ad doesn't have to be difficult. We'll show you how to add it step by step.
New Store Graphics - Bianco
30/10/2019
We have added the Bianco graphic to the SOTESHOP online store standard. This is not only a new look for the store, but also a new approach to presenting the offer in order to most effectively acquire sales from search engines and Google and Facebook ads.