A blog post about online stores on SOTE.
Information about online stores, online sales, and the e-commerce industry. Legal aspects of conducting business online. News and updates about the SOTESHOP software.
Advertisement for an online store. How to start? 9 questions and answers.
15/01/2020
Advertising an online store should start with a good understanding of how ads work on Facebook and Google. Whether we do it ourselves or outsource the advertising to an external company, this knowledge is essential for more effective advertising.
SOTESHOP. 237 updates in 2019
02/01/2020
2019 was a very busy year for us. We released 237 updates to the SOTESHOP online store and 11 versions. They included many elements: SEO, social media, graphics, search, deliveries, discounts, integrations, optimization and many more.
Online Store SOTESHOP 7.5.9
18/12/2019
A new version of SOTESHOP 7.5.9 has been released. We have introduced 25 improvements. We encourage everyone to update their store. Check out the list of changes that have been released recently.
Search Engine Optimization and Product Search. Dynamic SEO Pages.
11/12/2019
We have added a new search feature that allows you to quickly prepare a page with any product group without changing the category. This could be, for example, a page containing gifts, recommended products, etc. Additionally, we have added SEO support for the generated pages.
Free Christmas Carols and Holiday Banners
04/12/2019
Christmas is coming and many online stores are adding festive elements to their page. To make it easier for you to find them, we have prepared free Christmas carols and banners for you.
'New Search Function in the Store'
27/11/2019
We have added a new search feature in the store. This is an additional product description that is not displayed on the page, but is taken into account during the search. This feature allows for improved search and display of results for different queries.
Online Store SOTESHOP 7.5.8
20/11/2019
In the last month, two versions of the SOTESHOP online store have been released: 7.5.7 and 7.5.8. We have introduced 24 improvements. We encourage everyone to update the store. Check out the list of changes that have been released recently.
Product Card in an Online Store. 4 Most Important Areas.
13/11/2019
Product page is one of the most important pages of an online store. Increasingly, it is the first page that the customer sees when entering the store from a search engine or advertisement. That is why we have prepared a new product page to better support the store's SEO and advertising effectiveness.
How to add an ad on Facebook?
06/11/2019
Learn how to start advertising on Facebook and reach customers on social media. Adding an ad doesn't have to be difficult. We'll show you how to add it step by step.
New Store Graphics - Bianco
30/10/2019
We have added the Bianco graphic to the SOTESHOP online store standard. This is not only a new look for the store, but also a new approach to presenting the offer in order to most effectively acquire sales from search engines and Google and Facebook ads.
Online Store SOTESHOP 7.5.6
23/10/2019
A new version of SOTESHOP 7.5.6 has been released. We have introduced 14 improvements. We encourage everyone to update their store. Check out the list of changes that have been released recently.
How to set up an Instagram account and connect it to Facebook?
16/10/2019
Facebook's network is one of the largest advertising networks in the world. It includes not only Facebook, but also platforms: Instagram, Messenger, WhatsApp or partner networks. Therefore, it is good to think about advertising in social media and reach new customers.
Online Store SOTESHOP 7.5.5
25/09/2019
A new version of the SOTESHOP online store 7.5.5 has been released. We have introduced 20 improvements from the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released in the store's software recently.
Sitemap. Better positioning of the store in 5 minutes.
19/09/2019
Sales through website positioning of the store consists of several important steps that should be taken into consideration if we want to effectively increase the number of visitors to the page. Most people focus on improving the ranking, but sometimes the key role is played by improving the number of pages read by Google.
Integration of an Online Store with Wholesalers
12/09/2019
Integrate your online store with any wholesaler and gain access to thousands of new products. We perform integration with new wholesalers and dropshipping wholesalers on your request using an assortment file in the format: XML or CSV.
How to check competitor ads? Facebook Ad Library.
05/09/2019
How to check the ads of competitors on Facebook? Just go to the Facebook Ad Library page and enter the name of the selected Facebook page. Facebook launched the Ad Library service a few months ago and allows you to search for all active and inactive ads associated with the selected page in its advertising network on Facebook and Instagram.
Online Store SOTESHOP 7.5.4
29/08/2019
A new version of the SOTESHOP online store 7.5.4 has been released. We have introduced 21 improvements since the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released in the store's software recently.
How to prepare a banner for a store? Text and CTA button in the banner.
22/08/2019
A banner in an online store is one of the first elements visible upon entering the homepage. It has a real impact on whether someone will stay on our page or leave within a few, several seconds. That's why it's worth paying attention to it and preparing it well. A better banner means better conversion.