Facebook - Yes or No?

Is it true that if you're not on Facebook, you don't exist in the public space? To find out the answer, first of all we need to know what is the purpose of having a fan page of an online store and who it is addressed to.

Many companies create a fan page believing that it will bring them sympathizers and increase their turnover. But that's not exactly how it works - says image expert Bartosz Zajda. Facebook offers huge possibilities, but its presence must be part of a wider communication strategy, not just a fashion effect. Otherwise, instead of building the credibility of the store, we can actually work against it.

Why does this happen? - It's about setting up a fan page of the store on the basis of "somehow it will be", "because others have it". At the beginning, there is an increase, more fans come, and then their number stops at a few hundred. Nothing happens under the posts, there are no "likes", comments, interactions with people. The fan page starts "dying". At this point, anyone who enters it can get a negative impression of the company. And then the problem starts.

In order to avoid such a situation, it is worth having a communication strategy developed for your own company, which would give an answer - to be or not to be on Facebook? If yes - then for what purpose and with what message directed to specific communities. And if not - then what other channels should be used to effectively communicate with the environment. In both cases, you need an idea and vision - emphasizes Zajda. The communication message cannot be one-time. It must reach our recipients in the long term, gradually building and consolidating the image of the company. Whether we are on Facebook or not.

Related Pages

• SOTESHOP Store Price List.
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