Google Shopping - How to Integrate with Google Merchant Center? Benefits and Useful Information.

The SOTESHOP online store has an integration with the Google Shopping catalog, which is part of the Google Merchant Center. Thanks to this integration, you can easily export products to the Google catalog. Find out how to use the Google Shopping integration to promote your offer.

Search results can be divided into 3 main groups: informational pages, sales pages and everything else. Each of them has separate algorithms for ranking the result and types of presentation. It is no secret that the best results are obtained if we are not in the third group;)

When we search for a phrase and it matches products in the Google database, they will be highlighted in the search results. This applies to both organic search (organic search without advertising) and advertising campaigns. See an example of searching for products from Google Shopping and organic search.

Google Merchant vs Google Shopping

Google Merchant Center is a management center for the offer database for sellers. This is where we set up an account, configure it, add products. When the products are added and approved, we can use them to promote in Google Shopping and advertising campaigns.

More information: Google Merchant Center

How to integrate with Google Shopping?

See an example of the SOTESHOP online store to export products to Google Shopping. Check the integration documentation: Google Shopping

Show yourself 4 times before purchase

Outside HTML:

Beyond simply being present in the Google catalog and being able to advertise specific products, being present in Google Shopping gives us an additional advantage, which is greater visibility of our offer in search results. Customers mostly do not make a purchase decision after seeing an ad or a link to our store once. We have to reach them several times to increase the effectiveness of our actions. It is assumed that our ad/offer must appear to customers an average of 4 times before they decide to place an order. Google Shopping plays a special role in this process, as offers from the catalog appear above the search results with attractively presented photos.

Advertise Selected Products

Thanks to the Google product catalog, we can join campaigns, in addition to general store advertising, ads for specific products. They can be associated with user behaviors and products they visited in the store. The more precise and personalized the ad appears to users, the more effective it is.

Tracking Conversions from Google Shopping

To track customer purchases that came to our store from Google Shopping, we can use:

1. Google AdWords
2. Google Analytics
3. SOTE Ads Tracker

Of the two Google systems presented, more detailed data is presented in Google AdWords, but it is worth checking both systems, as they also present different data regarding customer behavior.

The Ads Tracker system is a standard SOTESHOP online store functionality. It allows for more precise tracking of conversions in the store than on the Google side. The greater accuracy results from the fact that the system works in the store's domain and is not subject to restrictions in browsers imposed on external systems. The Ads Tracker system has an automatic integration with Google Shopping.

Find out more about the SOTE Ads Tracker system: SOTE Ads Tracker

Related Pages

• Google Shopping Documentation
• SOTESHOP Online Store
• SOTESHOP 8 Documentation