A blog post about online stores on SOTE.
Information about online stores, online sales, and the e-commerce industry. Legal aspects of conducting business online. News and updates about the SOTESHOP software.
Online Store SOTESHOP 7.5.6
23/10/2019
A new version of SOTESHOP 7.5.6 has been released. We have introduced 14 improvements. We encourage everyone to update their store. Check out the list of changes that have been released recently.
How to set up an Instagram account and connect it to Facebook?
16/10/2019
Facebook's network is one of the largest advertising networks in the world. It includes not only Facebook, but also platforms: Instagram, Messenger, WhatsApp or partner networks. Therefore, it is good to think about advertising in social media and reach new customers.
Online Store SOTESHOP 7.5.5
25/09/2019
A new version of the SOTESHOP online store 7.5.5 has been released. We have introduced 20 improvements from the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released in the store's software recently.
Sitemap. Better positioning of the store in 5 minutes.
19/09/2019
Sales through website positioning of the store consists of several important steps that should be taken into consideration if we want to effectively increase the number of visitors to the page. Most people focus on improving the ranking, but sometimes the key role is played by improving the number of pages read by Google.
Integration of an Online Store with Wholesalers
12/09/2019
Integrate your online store with any wholesaler and gain access to thousands of new products. We perform integration with new wholesalers and dropshipping wholesalers on your request using an assortment file in the format: XML or CSV.
How to check competitor ads? Facebook Ad Library.
05/09/2019
How to check the ads of competitors on Facebook? Just go to the Facebook Ad Library page and enter the name of the selected Facebook page. Facebook launched the Ad Library service a few months ago and allows you to search for all active and inactive ads associated with the selected page in its advertising network on Facebook and Instagram.
Online Store SOTESHOP 7.5.4
29/08/2019
A new version of the SOTESHOP online store 7.5.4 has been released. We have introduced 21 improvements since the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released in the store's software recently.
How to prepare a banner for a store? Text and CTA button in the banner.
22/08/2019
A banner in an online store is one of the first elements visible upon entering the homepage. It has a real impact on whether someone will stay on our page or leave within a few, several seconds. That's why it's worth paying attention to it and preparing it well. A better banner means better conversion.
What is conversion? What should it be in an online store?
01/08/2019
The most commonly used reference for conversion in an online store is the number of orders placed per 100 people who visit the online store. What are the conversions in an online store? What is the average online store conversion and how to measure it correctly?
Online Store SOTESHOP 7.5.3
25/07/2019
A new version of the SOTESHOP online store 7.5.3 has been released. We have introduced 36 improvements since the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released in the store's software recently.
Free photos for online store, banners and advertisements.
17/07/2019
Very often when running an online store, we need good photos that can be used to prepare a blog post, prepare an advertisement, banners or create a message in social media.
Online Store SOTESHOP 7.5.2
05/06/2019
A new version of the SOTESHOP online store 7.5.2 has been released. We have introduced 16 improvements since the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released recently in the store's software.
'New integration of Allegro with SOTE store'
05/06/2019
At the beginning of June, Allegro withdrew the current shop integration system, which was replaced by a new system. Today, a new version of the online store SOTESHOP 7.5.2 was released, which includes an update adapted to the new changes.
Online Store in Social Media. 10 Basic Rules.
30/05/2019
More and more customers of the seller are gaining through their activity in social media. They reach them not only with offers, but also share their knowledge and help. This is a very important element of the company's strategy.
75% of customers choose online chat. Facebook Messenger.
17/05/2019
Add a chat to your online store and increase sales. With integration with Facebook Messenger, you can add a chat to your store for free.
How to set up a Facebook Pixel? Effective advertising in Social Media.
07/05/2019
If you want to advertise in social media, start with the Facebook Pixel. Integration with the Pixel is available by default. Update your online store to version 7.5 and effectively advertise in social media.
Online Store SOTESHOP 7.5
07/05/2019
A new version of the SOTESHOP online store 7.5 has been released. We have introduced 26 improvements since the previous version. We encourage everyone to update their online store. Check out the list of changes that have been released in the store's software recently.
Important Security Patch
25/04/2019
We have released an important security patch and recommend updating your online store to the latest version of SOTESHOP 7.4.9. The patch addresses an issue related to the store's database.