Online Sales
SOTE Blog About Online Stores
Allegro: Home and Garden
19/10/2022
Category "Home and Garden". Check the category report and products from the Allegro catalog. Subcategories: Construction and Accessories, Furniture, Tools, Garden, Lighting, Equipment.
What is the difference between b2c and b2b, and what do the abbreviations c2c, f2c, b2e mean?
04/10/2022
In the e-commerce industry, we often come across the abbreviations b2c and b2b. It is worth knowing what they differ and what consequences the appropriate determination of the business profile and customers has. It is also worth knowing new types of sales such as c2c - used for example on classifieds portals, f2c appearing in dropshipping and b2e - used within the company.
Who are influencers, bloggers, YouTubers, vloggers, shoppers, and how much does promotion in social media cost?
03/10/2022
With the development of the e-commerce industry, new terms are emerging to describe different people, such as: influencer, shopper, blogger, vlogger, YouTuber. Find out what they mean and how to use this knowledge in an online store.
Allegro Product Catalog. What changed on August 1, 2022?
25/08/2022
As of August 1, 2022, another important change related to the transformation of the offer base into a product catalog has come into effect on Allegro. This means that in many categories, the optional EAN code will be required when adding each new offer, which was previously optional. If you are not yet using the new Allegro catalog, this is your last call to start.
Google Analytics 4 - from July 1st, 2023 it will completely replace Google Analytics Universal. Activate GA4 now and maintain data continuity.
28/04/2022
Change your Google Analytics settings now and preserve the data used in reports and advertising. Until July 1, 2023, you can still collect and analyze new data in Universal Analytics services. After July 1, 2023, you will have access to previously processed data in the Universal Analytics service for at least 6 months.
What are meta tags and what is their significance? How to choose a title and description for better shop positioning?
13/04/2022
Title and description often decide how many people will click on your link in search results. Prepare individual titles and descriptions not only for the main page, but also for products and categories. Use meta tags as a promotional element for your online store.
Furgonetka.pl - integration with SOTE store. Choose a courier company and send a package - DHL, DPD, FedEx, InPost, Xpress Delivery, UPS and others.
04/03/2022
In collaboration with the service furgonetka.pl an integration of the SOTESHOP online store with the services offered on the Furgonetka platform was created. Thanks to this, sellers can easily send shipments using carriers such as DHL, DPD, FedEx, InPost, Xpress Delivery, UPS and others.
Google Shopping - How to Integrate with Google Merchant Center? Benefits and Useful Information.
26/02/2022
SOTESHOP online store has an integration with Google Shopping catalog, which is part of Google Merchant Center. Thanks to this integration, you can easily export products to the Google catalog. Find out how to use the integration with Google Shopping to promote your offer.
How to send a newsletter in an online store and measure its effectiveness? 7 answers to frequently asked questions and practical tips.
25/02/2022
A well-run newsletter is one of the most important sales channels in an online store. Learn how to send a professional newsletter and measure its effectiveness in an online store.
SOTESHOP 8 - The fastest growing e-commerce platform in Poland. Over 380 updates in a year.
24/02/2022
SOTESHOP 8 is currently the fastest growing e-commerce platform in Poland. Since the release of SOTESHOP 8 in October 2021, there have been as many as 252 updates, and in the whole of last year we released a total of 383 updates to SOTESHOP.
New Partner Program. Share the link and earn with SOTE. High discounts.
18/02/2022
We have prepared two new partner programs: Standard and Premium, thanks to which our partners, and even our customers, can earn on SOTE products. Just share the link and earn on any sale or offer your customers a SOTESHOP online store with a high discount.
Valentine's Day - From History to Store Promotions.
10/02/2022
Movie, a walk, a small gift, a love letter - Valentine's Day is quickly approaching. Skeptics will say: "It's not our holiday, and it's commercialized." It is worth remembering, however, that its origin dates back to ancient Rome, and the Church made a significant contribution to its dissemination.
"Ceneo.pl - How to Integrate a Store with a Comparison Site?"
07/02/2022
SOTESHOP online store has an integration with the price comparison website Ceneo, which allows you to easily export products to the comparison. Find out how to additionally use the integration with Ceneo to promote your store.
Favi.pl - Interior Design Products Catalog. Integration with SOTESHOP.
03/02/2022
Integrate your store with Favi.pl and add products to the interior design catalog. Integration with Favi is available for both version 7 and 8 stores. With the additional application you can reach new customers and track their entries from the catalog (in SOTESHOP 8 version).
What is a Web API and how can it be used in an online store?
03/02/2022
Web API allows for an easy way to extend the functionality of both an online store and other web applications. We can use it to send product data, orders and easily integrate software from different vendors.
How much does an online store cost? Price of the store, billing models, subscription, add-ons, updates.
05/01/2022
The price of an online store depends on many elements. In this article we present different billing models, additional costs and we will try to answer how much an online store really costs per year.
Opportunities in boxes, i.e. post-holiday sales not only in online stores. Interesting information and history.
05/01/2022
For merchants, this is a difficult time. After the holiday expenses, people are counting every penny. Yet there is a tried and tested way to attract them to the stores. Sales, which sometimes come with huge discounts. In Anglo-Saxon countries, they start on the second day of the holidays, and the sources of the so-called "Boxing Day" according to some historians go back to the deep Middle Ages.
Setting up an online store doesn't have to be difficult. 7 frequently asked questions and practical solutions.
28/12/2021
Setting up an online store doesn't have to be difficult. Nowadays, creating a store doesn't require specialized knowledge, and the most important element is our time and the desire to start a new business.