Online Sales
SOTE Blog About Online Stores
How to choose a domain for a company, online store or website? Frequently asked questions and practical advice.
15/12/2021
A domain name is not only a name, but also the rights to use it, its history, and building value. Find out how much a domain costs, how to choose a domain name, check its availability, and how to register it.
The magic of holidays and shopping time. How did it start?
06/12/2021
Christmas customs have been shaped over the centuries. The one that involves giving gifts only became widespread at the end of the 19th century. However, it quickly set in motion a powerful business-trade machine that is gaining speed with each passing year. Find out how it all started. Download free carols and photos to the store.
VAT rates in an online store. VAT for consumers, EU, EX, VAT rate table.
21/11/2021
What is VAT and what rate is it applied at? What determines the VAT rate for domestic and foreign transactions? Can one item be sold with different VAT rates depending on the circumstances? We will try to explain this in a simple way.
What is SEO? A simple explanation and answers to 7 frequently asked questions.
16/11/2021
Find out what SEO is, where the name came from and what the most important factors are that influence the position of a page in search results. A simple explanation and an effective tool for positioning shops and websites.
How to Set Up an Online Store - A Comprehensive Guide.
28/10/2021
If you are a small business owner or looking to start a business as an online seller, setting up an online store can be highly profitable for you. In the age of growing e-commerce and more and more purchases being made online, the market is highly competitive but also full of opportunities. In this guide, we present comprehensive guidelines for setting up and running an online store that will help you successfully start your e-commerce journey.
How to Increase Sales in an Online Store. 12 Proven Methods from SOTE.
11/10/2021
Familiarize yourself with the selected methods for increasing sales in the store. They cover the general process related to online sales and reaching new customers. Learn 12 proven ways to increase sales in an online store. Practical advice that you can start implementing today.
SOTESHOP Online Store SEO Positioning. 30 SEO Elements.
12/11/2020
Discover 33 SEO elements that an online store should have. We will present selected mechanisms to support the online store's positioning. The SOTESHOP software has many elements to support indexing and positioning of the store. Technical SEO elements of every store.
Is my store advertisement effective? Advertising on Google and Facebook.
04/11/2020
There are many methods of assessing the effectiveness of advertising and many parameters make up this puzzle, but one element of this puzzle is particularly important - the answer to the question: did the customer enter the store from the advertisement when placing the order?
How to acquire customers in an online store? 7 most important entry channels.
27/05/2020
The key element of acquiring customers in an online store is to gain website entries. Understanding how customers reach the store will allow for more effective advertising and better optimization of the online store's pages. 7 main channels through which we acquire entries to the online store.
Advertisement for an online store. How to start? 9 questions and answers.
15/01/2020
Advertising an online store should start with a good understanding of how ads work on Facebook and Google. Whether we do it ourselves or outsource the advertising to an external company, this knowledge is essential for more effective advertising.
Search Engine Optimization and Product Search. Dynamic SEO Pages.
11/12/2019
We have added a new search feature that allows you to quickly prepare a page with any product group without changing the category. This could be, for example, a page containing gifts, recommended products, etc. Additionally, we have added SEO support for the generated pages.
Product Card in an Online Store. 4 Most Important Areas.
13/11/2019
Product page is one of the most important pages of an online store. Increasingly, it is the first page that the customer sees when entering the store from a search engine or advertisement. That is why we have prepared a new product page to better support the store's SEO and advertising effectiveness.
How to check competitor ads? Facebook Ad Library.
05/09/2019
How to check the ads of competitors on Facebook? Just go to the Facebook Ad Library page and enter the name of the selected Facebook page. Facebook launched the Ad Library service a few months ago and allows you to search for all active and inactive ads associated with the selected page in its advertising network on Facebook and Instagram.
How to prepare a banner for a store? Text and CTA button in the banner.
22/08/2019
A banner in an online store is one of the first elements visible upon entering the homepage. It has a real impact on whether someone will stay on our page or leave within a few, several seconds. That's why it's worth paying attention to it and preparing it well. A better banner means better conversion.
What is conversion? What should it be in an online store?
01/08/2019
The most commonly used reference for conversion in an online store is the number of orders placed per 100 people who visit the online store. What are the conversions in an online store? What is the average online store conversion and how to measure it correctly?
Free photos for online store, banners and advertisements.
17/07/2019
Very often when running an online store, we need good photos that can be used to prepare a blog post, prepare an advertisement, banners or create a message in social media.
Online Store in Social Media. 10 Basic Rules.
30/05/2019
More and more customers of the seller are gaining through their activity in social media. They reach them not only with offers, but also share their knowledge and help. This is a very important element of the company's strategy.
75% of customers choose online chat. Facebook Messenger.
17/05/2019
Add a chat to your online store and increase sales. With integration with Facebook Messenger, you can add a chat to your store for free.